Victor Pelevin, born in Moscow in 1962, is one of the most successful of Russian writers today, and the most enigmatic. He enjoys that rare combination of cult and bestselling status, he polarizes his critics and has won most of the important national literary awards. Pelevin never promotes himself or his work in the media which some of his critics call a "sophisticated PR strategy". In fact his books have long been promoting themselves, each becoming a bestseller as soon as it comes out. His books in Russian alone have sold well over three million copies.
Some years ago he was selected by The New Yorker as one of the Best European Writers and by the Observer (UK) as one of the “21 Writers for the 21st Century”. His bestselling novels and stories have been published in 33 countries.